This rocked my mind when I saw it yesterday. The first time I remember seeing... man, what were we calling them back then? Were they "cell phones" already? Anyway, the first time I saw one was in 1988 when I went to Chicago for Thanksgiving there. My cousin's husband picked me up at O'Hare... he was a contractor and just like Dad in the commercial below, he was wearing that thing swinging from his belt. He called my cousin to say he found me and we were on our way. Colour me impressed, yes, I admit it. :)
Check out the prices, though. The one the dad has is something like a month's worth of an average salary at the time, and the price is before taxes. Oy vey. O_o
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