I read this morning that Ford is about to start selling the hybrid version of one of its cars at the same price as the gasoline version. Mind you, it's $35K luxury car, a particular model of the Lincoln, but still. This could be a trend-setter. If Ford starts doing this with more modestly-priced cars, the eco-crowd is going to flock to their banner, and that can only influence the other car manufacturers. So kudos to you, Ford, for being the first (as well as for keeping your hand out of the stimulus jar).